Solution at a Glance
Sagarmatha enables mobile operators to maximize the marketing impact of their service offers by matching them personally to each subscriber, based on historic data, customer behavior modeling, prediction and previous purchase information.
Business Benefits & Customers Challenges
The traditional cellular Campaign Management philosophy is based on finding for each voice plan or services offer a “segmented” group of subscribers. Sagarmatha’s approach is to find the best set of offers for each one of the subscribers, the subscribers being the main asset of the cellular carrier.
Our Offering
For every campaign period, the mobile operator defines a set of offers (voice plans, content download promotions, prepaid refills, handset upgrades, etc.). Using our sophisticated Data Mining engine and Artificial Intelligence techniques, SMART matches the best offers to each subscriber.
Unique Differentiators
- The core technology is a sophisticated proprietary Data Mining engine
- More than 10 years of experience in developing and operating personalization solutions.
- Impressive track record of helping service providers to increase ARPU and generate incremental revenue.
Company References and Strategic Business Partners
Company References: Israel’s Cellcom CMO: “As Israel’s largest cellular operator, with more than 3 million subscribers, our challenge is to address our subscribers personally with attractive offers for price plans and services that will help us to increase customers’ loyalty and ARPU. Sagarmatha’s SMART solution gives us the tools to do it effectively. During more than one year of using Sagarmatha’s SMART system for 1-to-1 marketing, we achieved significant results, including substantial incremental revenues.”
Business Partners: Motorola, IBM, Modiv Media, UPC
|
