Neura is a technology company that uses Artificial Intelligence (AI) to enable mobile apps and Internet of Things (IoT) product companies to personalize and adapt to their customers’ preferences and needs by reaching them at precise, meaningful moments throughout their day. The result is increased engagement and growth, while reducing churn. The Neura AI platform utilizes its sophisticated hybrid AI engine, its mobile SDK, and a library of API calls to bring physical world intelligence into today’s most innovative apps and IoT products.
Founded in 2013, Neura is a privately held company backed by AXA Strategic Partners, Pitango Venture Capital, Liberty and Lenovo Group. The company is headquartered in Sunnyvale, California and has its R&D operations in Herzliya, Israel. Follow us on Twitter, Facebook or LinkedIn, or find more information at www.theneura.com.
Solution at a Glance
The Neura AI Service enables apps and IoT devices to add AI capabilities. Neura primarily sells to businesses with customers that are consumers (B2C). However, in the case of insurance companies, Neura is selling to an organization that in turn sells to enterprises with consumer end-users.
Access to Neura’s cloud-based AI Engine come via API calls which enable products to deliver experiences that adapt to who their users are and react to what each user does throughout their day. The result is higher engagement and lower churn.
We enable any product to respond to its users using AI insights. Simply put, we’re transforming the app, device or service into a provider of uniquely personalized and timely experiences, based on the unique patterns of the user’s life.
Customer Challenges and Benefits
Prior to working with Neura, customers have a combination of four needs related to their app or IoT product:
- a lack of understanding of who their users are and what they are doing in the physical world
- low engagement rates, particularly after an initial “honeymoon” period
- high churn rates
- a need for additional revenue either from their current offering or a need to create new revenue generating offerings
Unique Selling Points and Differentiators
The integration is extremely simple (takes <2 hours) and the product is mature—we have been building for four years and have real customers in the market. The Neura SDK excels in minimizing impact on battery and data consumption, and utilizes semantic recognition of places and activity types, such as work, home, and activity zones, to provide an unparalleled quality of service.