Solution at a Glance
People are ten times more likely to react to offers from a friend than to advertising.
Datanetis’s solutions enable organizations to leverage, for the first time, social networks and social influencers as part of their marketing activities on a large scale. Our customers are consistently experiencing an increase of x5-x15 in return on every marketing dollar spent and a real improvement in profitability.
Business Benefits & Customers Challenges
The challenge faced by marketers is to maximize the return on marketing spending by focusing resources on the right people.
By using the Datanetis technology our customers are consistently experiencing a x5-x15 increase in return on efforts directed at:
- Churn prevention using existing retention centers and campaign methodology.
- Increased ARPU through increased product and services take up rates.
- Higher customer acquisition rates in targeted acquisition campaigns.
Our Offering
Datanetis offers a set of products that allow organization to increase their marketing ROI:
Datanetis LEADSTM - identifies the influencers in your database enabling you to spend more marketing $$ on influencers first, while keeping or reducing the overall budget.
Datanetis VARSTM - quantifies the social influence every customer is under enabling you to optimize campaigns to fuel positive virality (e.g. service take up) or block negative virality (e.g. churn) within the social network.
Datanetis TRENDSTM - identifies what products are more viral and analyze trends as they evolve.
Unique Differentiators
- Accurately identify real life social influencers by subject matter.
- Highly scalable solution using a robust high performance engine delivering very accurate results very fast on transactional databases with sizes exceeding hundreds of terabytes.
Company References and Strategic Business Partners
Company references: Globally active, customers in production. Details upon request.
Main partners: Territory focused CRM consulting firms
Investors - Privately held.
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