02-20-2012

Mobile World Congress 2012 - We'll be there!

The Foreign Trade Administration (FTA) in the Ministry of Industry, Trade and Labor along with the Israeli Export Institute (IEICI) will try and assist with the common problem that numerous mobile application developers deal with these days. "We have noticed that developers that have developed fantastic applications based on great ideas, don't have the time, or the funds to travel abroad and display their applications to potential investors", says Yuval Bitan, consultant to the IEICI, "We will present all of those who wish to, but can't afford to participate in this significant event. Additionally, we have an extraordinary way of lifting up those Israeli companies that will be presented by us, at the MWC. This year, a huge display screen will be located within the Israeli National Pavilion. The screen, that is about 2.5M high and 2.5M width, is aimed at "catching" the visitors? attention, and will tempt the visitors to touch, operate and play with the displayed Israeli-developed applications, which will be presented in the congress along with more than 200 countries? apps' developers. "The main idea is first of all to differentiate the Israeli-developed apps from the rest of the crowd. Our goal is to lift up almost 40 Israeli companies that bring their technology to the Mobile World Congress, and give them the maximum coverage. Starting with showing their products up on the largest touch screen ever made for this event to creating actual business leads."

This year, the variety of the presented Israeli-developed applications and ideas can be easily considered as wide-ranging. From applications that are targeted towards the enterprise-use, thorough unique 3D QR scanners, and to helpful utilities and Mobile Financial Services (MFS) platforms. "Along with the enormous touch screen, we will have several tablets and Smartphone devices running the displayed Israeli-developed applications", says Yuval, "The idea is to give those who played with the huge touch screen, and found some apps interesting, the ability to play and test the applications more deeply. 'Sensing' the application 'on-hands' is a vital matter that cannot be ignored."

Want to find out more about innovations in the Israeli National Pavilion at the upcoming Mobile World Congress? Want to find out about the incredible ideas of the Israeli-developed applications that will be displayed within the MWC 2012 in Barcelona? Stay tuned for more!

The MWC 2012 Israel Pavilion team

Israel Mobile Innovation - Blog

We are delighted to welcome you to the MWC 2012 Israel National Pavilion and invite you to discover a sample of Israeli cutting-edge innovative companies, offering the technology solutions of tomorrow.

For the Foreign Trade Administration at the Israeli Ministry of Industry Trade and Labor, it's the 11th consecutive year leading the Israeli national participation in MWC. Together with the Israeli Export Institute, we are leading Israel National Pavilion at the Mobile World Congress 2012, introducing Israeli start-ups to potential partners around the world. Consequently, our teams of commercial missions across the globe have gained a vast "match-making" experience ? coordinating hundreds of meetings between Israeli and international companies; during the four days of MWC 2011, over 2500 meetings took place.

This year we expect a rise in the volume of meetings, as the number of Israeli companies increases: 60 Israeli companies will be participating at the national pavilion, ready to offer their products and services in the fields of infrastructure & networks, VAS & core services, vertical solutions & application and mobile devices. The Israel Pavilion at MWC allows guests to experience a variety of technologies in a short period of time. With more technologies and companies this year, and in a new unified central location in Hall 2, the Israel Pavilion serves as an oasis of innovation and expertise at MWC.

As the number of tablets and smartphones worldwide surges, so does the need for Mobile Applications. That's why this year we decided to showcase a selection almost 40 unique and innovative Mobile Applications created by Israeli developers. The portfolio contains a wide range Applications, answering the daily needs of enterprises as well as individuals. Learn more about it by taking a VIP tour of our Mobile Applications at the Israel Pavilion.

A festive opening ceremony will be held at on Monday, February 27th at 11:30, in the Israel National Pavilion- HALL 2 C75 with Minister Moshe Kahlon as the key speaker.

Last but not least, you are warmly invited to the Israel Pavilion Happy Hour, taking place daily between 16:00 and 17:00 (excluding March 1st). Enjoy some snacks and alcoholic beverages as you explore the opportunities to forge your next business partnerships.

We look forward to seeing you in Barcelona at the Israel National Pavilion!

The MWC 2012 Israel Pavilion team